Initiatives to reach new audiences sometimes reach beyond food into cultural directions. “Goldfish found that fans had long-been sprinkling OLD BAY’s magical blend of 18 herbs and spices on each handful of Goldfish, and as a result, OLD BAY and Goldfish teamed up to introduce OLD BAY Seasoned Goldfish.” The OLD BAY Seasoned Goldfish crackers are saltine-based, seasoned with OLD BAY’s popular spice blend including black pepper, paprika, celery salt, and red pepper flakes.
Inspirations often come from core brand loyalists. to launch Goldfish Frank’s RedHot in April 2021 and then again for OLD BAY Seasoned Goldfish in May 2022.” “For example, we collaborated with McCormick & Co. “One of the biggest trends we’ve seen in the category is brand collaborations and limited-edition partnerships that not only offer fans new flavor experiences, but elevate brand presence and break through to unmet audiences and new verticals,” says Campbell Snacks. This desire for taste adventure opens opportunities to partner with brands long connected to bold flavor. “To address ever-changing consumer preferences and drive relevancy, we’ve expanded our classic offerings consumers know and love by leaning into bolder, more-flavorful varieties.”
“Whether at home, the office, or on the go, we know that consumers have continued to seek out desirable snacking experiences over the past few years,” reports Campbell Snacks. Snacking occasions-and tastes-have seen some shifts of late. Kodiak Cakes, which offers whole-grain products, saw the highest sales increase, up 57.1% to $13.5 million. Graham crackers also saw growth for the year, up 1.5% to $513.1 million.
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